YouTube NewFront 23 - Good Sense & Company

Client: Good Sense & Company with End Client: You Tube / Google Art Direction from Goodsense: Jared Siegel and Joshua Cicerone

Good Sense and Company reached out to me to design the YouTube NewFront 23 Stage in NYC so they could focus on the rest of the event. The catch, it was a rush job. Under Art Direction Guidance from founders Jared and Joshua, I had 2 days to come up with a design, and another two days for the draft to go out to bid. Notes came in from You Tube, and some value engineering had to happen to get within budget and a week later the event was happening.

I was tasked with using the provided stage, upstage ADA Ramp along with the upstage Screen. A Challenge was strict ADA compliance, and the demands of the event in a rather dull looking event room. It all had to sizzle!